8:30-9:30

» Welcome and Introductions

9:30-10:00

» How to Maximize the Opportunity of the Conference

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Overview of the conference

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Overview of the mentors program

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Setting realistic expectations

10:00-12:00

» Deliver 5-minute Company Presentation (includes morning break)

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Each participant will deliver the 5-minute company presentation they prepared during pre-work, providing the opportunity for the consultants and participants to learn about each company of the conference

12:00-12:30

» The 10-point Survival Guide

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How to maximize your opportunity in the US market

12:30-13:30

» Lunch

13:30-13:45

» The 3-minute Product Positioning Statement

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Tools and lessons on how to structure and deliver the statement

13:45-14:45

» Practice and Rehearse 3-minute Product Positioning Statement

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Each participant will practice the 3-minute statement with feedback from consultants and participants

14:45-15:00

» The 30-second Elevator Pitch

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Tools and lessons on how to structure and deliver the pitch

15:00-16:00

» Practice and Rehearse 30-second Elevator Pitch

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Each participant will practice the 30-second elevator pitch with feedback from consultants and participants

16:00-16:30

» The One-sentence Company Description

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Each participant will write a one-sentence description for each company

16:30-17:00

» Marketing Collateral – The ‘One-pager’

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An essential tool for communicating effectively in today’s market

17:00

» Close