FocUS Marketing Workshops

“I feel liberated about our new approach to our key messaging that
I received from Chris and Dan.” -
George Polus, Red Wahoo

“The FocUS Marketing Workshop was great for us. It was fabulous!
We got a lot of value out of Dan and Chris.” -
Stacy Chapman and Tess Walton, Aruspex

Chris Shipley is a world-renowned technology market analyst, the Executive Producer of the DEMO Conferences, the technology industry's premier place to launch new information technology, product, or service, and the co-founder of Guidewire Group, a technology research firm focused exclusively on emerging companies and markets.  Dan Sapp is a leading US presentation coach with a world-class reputation for his ability to help CEOs, entrepreneurs and innovators perfect their presentations to secure funding, partnerships and make the connections needed to grow and develop business opportunities in the US.

Chris and Dan are ANZA Technology Network members and they bring together two very different skill sets into one unique opportunity—the ANZA FocUS Marketing Workshops, available exclusively to Australian and New Zealand innovative companies.

These invaluable day-long sessions are held just one day each year in major Australian and New Zealand cities, based on demand. Taking part in the ANZA Gateway to the US or Fast Track to the US summits in Silicon Valley provide another day-long opportunity to work with Chris and Dan in the FocUS Marketing Workshop.

The “focus” in these workshops is the US market. Participating Australian and New Zealand companies quickly discover that what works in the home marketplace does not always translate in the US—even though we share the same language and have many similarities in our business cultures. Dan and Chris cut through the similarities to the differences, and then help you refine and perfect your product pitch and company message to grab hold of US investors, entrepreneurs and executives.

Each workshop session allows you to deliver your current presentation and discuss your business strategy. You then receive individual feedback from Dan and Chris. Following the feedback session, you present again using Chris and Dan’s tips and recommendations. Your revised pitch will amaze you—and astound your colleagues in the audience. This is an interactive, informative, intense and impressive opportunity. No one leaves the FocUS Marketing Workshop without saying, “Wow!”

Please see the FocUS Marketing Workshop Agenda and Dates page for more information.